Halverson Reed · Established 1978
Clarity at the
Crossroads.
Halverson Reed advises mid-market leaders on the decisions that shape the next chapter — strategy, operations, technology, and the organizations that deliver on them.
About the Firm
Halverson Reed has advised mid-market leaders since 1978. We were founded on a single conviction — that the most consequential businesses in America are too often served by the wrong consultants.
Read our story →What We Do
Four practices, one firm.
Most of our engagements draw on more than one. Strategy without an operating answer is theory; technology without organizational change is shelfware.
01
Strategy & Growth
Where to compete, how to win, and what to acquire. We help leadership teams turn ambition into a defensible plan — and a sequenced path for getting there.
02
Operations & Performance
Margin is built and lost in the operating model. We work shoulder-to-shoulder with operators on the changes that compound — process, network, cost, and cadence.
03
Digital & Technology
Transformation programs that survive contact with reality. Roadmaps the CFO can underwrite, architectures the CIO can defend, and adoption the workforce will sustain.
04
Organization & Leadership
Strategy lives or dies in the organization that delivers it. We design the structures, leadership transitions, and cultural shifts required to make the work hold.
Trusted by leadership teams across the mid-market
Why Halverson Reed
Built for the decisions you only make once.
Senior-led teams
Partners do the work, not the introductions. The person in the kickoff is the person reading your board materials at midnight.
Mid-market focus
We work with companies between $10M and $500M in revenue, where the second-tier firm playbook is too generic and the boutique bench is too thin.
Outcomes orientation
Engagement scope is set against measurable change in the business, not against deliverables. We’re comfortable being judged on it.
Latest Perspectives
Writing on the work.
Perspective
01
The integration that reaches the org chart
Elena Vasquez · April 2026 · 11 min read
Article
02
AI without theatre: what disciplined adoption looks like outside of tech
Priya Raghavan · February 2026 · 7 min read
Short Take
03
The quiet cost of postponing the succession conversation
Margaret Holloway · January 2026 · 3 min read
From the Managing Partner
“I learned this work from Margaret Reed, who learned it from Ted. The standard hasn’t changed: advice that still looks correct five years on. That is what we owe the companies who let us in.”
Have a challenge worth solving?
We work with leadership teams confronting decisions that will define the next several years of the business. If that sounds familiar, we should talk.
Schedule a Conversation